Branding and Standards Guide Step 1 of 6 0% Date*Month123456789101112Day12345678910111213141516171819202122232425262728293031Year2025202420232022202120202019201820172016201520142013201220112010200920082007200620052004200320022001200019991998199719961995199419931992199119901989198819871986198519841983198219811980197919781977197619751974197319721971197019691968196719661965196419631962196119601959195819571956195519541953195219511950194919481947194619451944194319421941194019391938193719361935193419331932193119301929192819271926192519241923192219211920Studio* Studio Owner* First Last Corporate Representative* First Last The checklist below is intended to highlight some important items in order to comply with the Franchise Agreement and Confidential Franchise Training Manuals rather than as a full list of all such items.Franchise ComplianceStudio is built and furnished in accordance with Color Me Mine Manual. Studio is in good working order and meets safety requirements. Yes No Explain* Franchising Brochures prominently displayed to customers. Yes No Explain* “Independently Owned” statement is displayed in the front of the studio. Yes No Explain* Color Me Mine gift cards offered, equipment is functional. Vantiv credit card and gift card processing in place. Yes No Explain* Only CMM label under glazes used. Using only CMM approved clear glaze – no leaded glaze in studio. Using only CMM logo printed bags. Yes No Explain* No vending machines or video machines in studio without written consent from CMM. Yes No Explain* Business license is displayed, if applicable. Yes No Explain* Workers comp and liability insurance names CMME as additional insured. Yes No Explain* Current proof of insurance is on file with the home office. Yes No Explain* Color Me Mine manuals kept in a secure place, inaccessible to unauthorized persons. Yes No Explain* CMM Universal SKU, Department, and Category systems in place. Yes No Explain* Legal entity in place – cannot include Color Me Mine in legal name. Yes No Explain* E-Bill Express established to process royalty payments. Yes No Explain* Fire extinguishers installed appropriately and tags up to date. Yes No Explain* Visual/Studio OrganizationStaff is dressed in appropriate attire; closed toe shoes, CMM logo apron and CMM shirt. Yes No Explain* RedBook or other staff communication/log system in place. Yes No Explain* Shelves are clean, in good condition and full and neatly stocked with product and finished samples. Yes No Explain* Sink area is organized with supplies and ample room to dry brushes and dishes. Yes No Explain* Color Board with the assigned 60 core colors is prominently displayed in design center. Design Center artwork is on wall over design center area. Yes No Explain* Table toppers, if applicable, are clean and in good condition. Tables are set up and ready for painters. Tables and chairs are clean and comfortably arranged. Yes No Explain* All messages to customers are done professionally on a tile or on laminated paper using CMM fonts and logo. Hand made signs are not permitted. Yes No Explain* Water bowls are painted with CMM design. Yes No Explain* Price tags are placed on the bottom of each piece. Yes No Explain* Paint bottles are clean, full and are placed on cart with labels facing forward, neatly with only one bottle per color. Yes No Explain* Removed from view are all unnecessary clutter, notes and miscellaneous items that detract from a professional image. This includes staff procedures and bags ready for pick up. Yes No Explain* Exterior of studio and windows are clean and attractive. Studio hours, telephone number, and web address are prominently displayed and readable from the outside. Yes No Explain* Exterior sign is approved, clean and in working order. All lights, equipment, heating/air conditioning, on during business hours and functioning properly. Yes No Explain* Bathrooms are clean, stocked, and in good working order. Yes No Explain* Reception desk is stocked and organized. Yes No Explain* Legal posters are displayed for employee's viewing. Yes No Explain* Approved first aid kit available to studio staff. Yes No Explain* Customer ServiceStaff has been trained on how to do CMM techniques. Technique Cards are available. Yes No Explain* Stencils, stamps, masking tape, scissors, contact paper, pens, pencils, rulers, needle tools, transfer paper are available to customers. Yes No Explain* Studio is appropriately staffed for level of business activity. Yes No Explain* Greets customer within 3 seconds or 3 feet of entering studio. Yes No Explain* Provides full explanations of how studio works and pricing. Informs guests of upcoming events/specials/party packages/etc. Fully explains how paints work, supplies, and techniques. Yes No Explain* Provides full customer service; assists customers with paints, checks back for refills and instruction, changes water regularly. Staff is friendly, informative, and productive. Yes No Explain* Uses Color Me Mine approved day sheets, filled out by customer/staff. Enters customer's information, including email address and zip code into the POS. Suggests that customers sign their artwork. Yes No Explain* Properly describes customer pieces so that they may be matched with customer day sheets. Cleans up after guests and resets table. Yes No Explain* Glazes and fires pieces pursuant to CMM Standards. Yes No Explain* Prepares finished product to return to customer in CMM logo bags in the specified time. Finishes customer's pieces by dremeling, fitting banks with stoppers, frames with backs, etc. Yes No Explain* Unwraps pieces and celebrates with customer upon pick up. Yes No Explain* Point of SaleFranchisor approved POS system and software in use. Yes No Explain* High speed internet at POS so that it is able to be polled nightly. Yes No Explain* Report Training (payroll, royalty, sales tax) Yes No Explain* Inventory Training (remove items, enter items, change tax rate) Yes No Explain* Cashier Training (edit time clock, enter new cashier) Yes No Explain* Price Tags, Reason Codes, Receipt Messages Training Yes No Explain* Transaction Training (Guest check out, parties, journals, void transactions, deposits, etc. Yes No Explain* Tracking and Reporting Training Yes No Explain* Credit Card Programming and Training with vantiv. Yes No Explain* Credit Card Sales, Gift Card Functions, Tips, Refunds, Batch Settlements Yes No Explain* Kiln RoomKiln room is organized in a manner conducive to allow for correct glazing and firing procedures. Yes No Explain* Sufficient tools and supplies are available to perform glazing and firing tasks. Yes No Explain* Kilns are installed and operating in accordance with local law and per manufacturer's guidelines, including adequate venting system. Yes No Explain* Bakers racks are in good working order, clean, with enough shelves to accommodate demand Yes No Explain* Proper clearance around kilns (18”). No clutter or storage near kilns. Yes No Explain* Kiln procedures are prominently displayed in kiln room. Room is clean, organized, and free of clutter. Yes No Explain* Adequate shelving for bags for pick up and additional storage. Yes No Explain* OnlineOnline training completed. All online properties set up and regularly updated. Yes No Explain* Profile completed. Uses only @colormemine.com email addresses for correspondence. Google Map in profile. Yes No Explain* Statistics, Reports and Analysis Review Completed Yes No Explain* Communication, Message Board/Facebook Group, Support Requests Review Completed Yes No Explain* Contact Lists, Party Requests, Employment Applications Review Completed Yes No Explain* CMM University, Marketing Downloads Review Completed Yes No Explain* MarketingEvent calendars are professionally produced with correct fonts, logo, and artwork are available at reception desk. Yes No Explain* Color Me Mine brochures and business cards are displayed and available at reception. Appropriate bisque and marketing materials for current promotions. Yes No Explain* Window displays are compelling and current with season or upcoming holiday/promotion. Yes No Explain* Appropriate music plays through a professional system at a level which allows for easy conversation. Cloud Cover music system in place and functioning. Professional stereo system in place and functioning. Yes No Explain* Painted samples are abundant and attractive. No broken pieces/samples, water cups and saucers, or pallets in the studio. Yes No Explain* Bisque shelves are merchandised appropriately. Minimum $7,500 bisque inventory level. Inventory distribution should be as follows: Small 10% Medium 50% Large 25% Extra Large 15% Yes No Explain* Facebook/Twitter/Google or other social media outlets are set up. E-Mail marketing is in place. Yes No Explain* Ambiance/Energy/AestheticStudio has a fun, creative, welcoming atmosphere. Yes No Explain* Staff is responsive, friendly, helpful, knowledgeable, and provides excellent customer service. Yes No Explain* Guests are satisfied, well informed, and enjoy their time spent in the studio. Yes No Explain* Studio SupportAssessment has been made to pinpoint the areas of ongoing support and training needed. Yes No Explain* Mentor Assigned: First Last Beyond ComplianceUnique additions implemented by the franchisee that should be shared with others. Comments
