Marketing and Branding
When you own a Color Me Mine franchise, you join a family of entrepreneurs who want to stay focused on their customers, and utilize a professional organization to do the administration, vendor contracts, financial services, computer support, and research and development.
As a franchise owner, you have an established system of operation from the moment you open your studio. You receive customized training and have access to experts with years of experience in the industry. You also become part of an organization that has national name brand recognition and purchasing power to reduce your operating expenses. With a strong franchisor, you have someone working on your business while you work in your business.
Entering into the Color Me Mine family means joining an established brand with a national reputation. Our brand indicates a quality and assurance that we stand behind our products and services. This promotes customer confidence and loyalty, ultimately encouraging and generating higher sales than an independent studio.
Our national recognition allows us to work with larger developers and property management companies in order to position our studios in the best possible location, making it difficult for our franchises to be out positioned by any outside competition.
As a franchise we have a much greater purchasing power and are able to offer indispensable products and services at a reduced cost. More than half of our franchise royalty payments are recouped in savings.
Our marketing department is dedicated to developing creative strategies to grow your Color Me Mine business. To keep ahead of the industry we are constantly at work on an ever expanding style guide of advertising and marketing materials for our unique programs, as well as national partnership promotions with entertainment giants such as Disney and Peanuts Worldwide.
Our franchise promotes a family atmosphere and the collective expertise of all our owners. The free flow of information, implementation of suggestions, communication and sharing between our franchise owners, their staff and our corporate office is unparalleled in the industry.