New Interior Package and Brand Guidelines
Take a video tour of the new Color Me Mine interior package. See the guidelines and timeline for implementation and learn about financing options. A first look at the new Brand Guidelines! Fonts, colors, apparel, murals and more! Ad materials updates that you can use right now.
What’s new and how it will benefit your studio. Color Me Mine website reveal! Tour the dashboard, review changes, updates, and online web development initiatives. Overview of Searchlight, Reputation Manager, Social Media, and Paid Media. Color Me Mine Radio updates, Enplug, POS, and video content.
As Color Me Mine transitions its brand image we will be implementing upgraded Customer Service Standards and Best Practices. Learn the do’s and don’ts of guest relations and take home best practices you can put in place immediately.
Marketing and Promotions
An in-depth look at a key strategy used by the world’s leading entertainment powerhouse and how you can apply this strategy to your business today. Defining content marketing and the strategy behind it. Review the 2018 movie partnerships: Trolls, Sherlock Gnomes, Spirit, and Smallfoot.
Ongoing enrichment opportunities for owners and managers presented by Tracy DuCharme.
New Project resources; Create in Color, videos, submitting projects to the Home Office presented by Christi Stidham.
Merchandising and in studio displays presented by Julie Schroeder.
Party pricing structure and utilizing online booking presented by Mike Berkowitz.
Taking advantage of franchise discounts and new vendor group discounts presented by Jeff Sherman.
Outside Sales Events discussion moderated by Chris Curwen.
Paint and Sip
Apply the latest trends in paint designs to canvas, wood, and ceramic. Learn about new Picture It technology that fires to cone 06. See the Silhouette Stencil cutter in use in the (mock) Studio and learn how it can benefit your studio versus purchasing stencils through the Home Office.
Kathy Cano Murillo: How to Up Your Game & Rock Your Sales for 2018
Grab a fresh notebook and your favorite pen because Kathy Cano-Murillo, The Crafty Chica, will share an action plan filled with ideas to get your year off to a strong start. She will tell you how to tap into viral content, create publicity worthy events, new insights from the world of social media, pitching to local and national press, best practices for video content, and more. In addition to running her successful site, CraftyChica.com and designing multiple retail product lines, Kathy now has a physical store in Phoenix, Arizona. She will share the proven marketing methods she has used to boost her sales and get her store’s brand out in the community. You will leave with printed handouts, including some bonus worksheets to get you started.